Pulse Practice Solutions provides a wide range of marketing solutions and services to Healthcare practices. Feel free to contact us at 615.425.2719 so we can discuss how we can take your practice online!
Hey Doc, I’m not sure what physicians are waiting for, but having a Web presence is becoming more and more essential to effectively marketing your medical practice.
As traditional methods of marketing and advertising begin to wane in effectiveness, it is no longer enough to depend on word of mouth publicity or an advertisement in the local newspaper or phone book.
For the wealthy physician, the Internet is a vital marketing tool that cannot be ignored, simply because it helps you reach your target market more quickly and more for less money. The key to this success, however; rests your ability to develop a professional looking website with quality content.
When you use what is known as content marketing to expand your patient base you will enhance your professional reputation and bottom line.
What’s more, most physicians are still asleep at the wheel when it comes to having a Web presence. Don’t get me wrong, I understand. Doctors are overwhelmed with administrative nonsense that prevents them from getting to things like this, but it’s something that can be easily outsourced. And since many doctors still haven’t caught on, you’ll be way ahead of the pack.
Search Engine Optimization
This means your website must be optimized for the search engines by using search marketing in order to pull targeted traffic continuously. This is done by including search phrases that relate to your geographical area. Your goal should be to have your medical website featured among the top ten results of the search engine results when someone looks for your specialty.
Build Your Online Reputation
The next aspect of your medical Web presence is to ensure that a large audience is aware of your practice so that your reputation is built in the process. This can be done by encouraging your happy patients to write testimonials about your treatments and post them on your website.
When people need a physician they want one who comes highly recommended. So, urge your patients to tell you in writing or via video about what they liked best about your services.
Use Social Media Marketing Techniques for Your Medical Practice
You can draw attention to your medical website by building an awareness of your brand using your websites in conjunction with social media.
Social networking sites help you connect with your existing customers as well as prospective ones. When you use sites like Facebook and Twitter, you can share snippets of knowledge that people can ‘follow’, linking them to relevant content.
You have probably noticed that medical websites that are well structured with a detailed question and answers section about a specialty are quite successful because people tend to turn to these sites when they need authentic information.
So what are you waiting for? If you don’t have a Web presence for your medical practice or medical group, now is the time! Not sure what kind of website to build? Unclear about content marketing? Leave your questions in the comments section below and we’ll gladly point you in the right direction.
Source: rxmdmarketing
Pulse Practice Solutions provides a wide range of marketing solutions and services to Healthcare practices. Feel free to contact us at 615.425.2719 so we can discuss how we can take your practice online!
You know that if you have an online component of your therapeutic practice online, you will need to market your services online, too. And while the entry costs to marketing on the internet are low and there are many services out there offering to do all your marketing for you, the truth is effective online marketing requires you strategically leverage the online space to pull interested clients into your practice. The tools listed below are the basic platforms you will need to leverage if you hope to grow a practice online. Let’s take one at a time.
Many therapists use online listing services, but these are not adequate for an online office. Your own site is the only place online where you will be able to fully showcase your services and powerfully leverage the full potential of online marketing.
I encourage therapists to have their site professionally designed. A site that looks unpolished looks unprofessional. Remember, people will come to your site and give it 2-5 seconds before they decide to read more or click away. First impressions matter online.
Source: onlinetherapyinstituteblog
Pulse Practice Solutions provides a wide range of marketing solutions and services to Healthcare practices. Feel free to contact us at 615.425.2719 so we can discuss how we can take your practice online!
I. Why should you market your practice?
There are many reasons why you may want to consider marketing your practice. Some examples are:
As you know, the medical industry has changed tremendously over the past years. You can no longer sit back and wait for patients to come to you. Patients are demanding quality care, timely service and most importantly customer satisfaction. In planning for the future of your practice, you must remember it is better to proactive, not reactive.
II. What is the difference between “good marketing” and “advertising”?
There is a major misconception in the medical industry today that “marketing” is “advertising”. There are subtle, tactful ways in which you can use “good marketing” techniques within your practice to market yourself and your services.
Source: spineuniverse
Concerned about security? Pulse Practice Solutions specializes in security and IT services for medical practices. For any questions – give us a call at 615-425-2719 for a cost-free evaluation of how we can assist you with your data security needs!
Although health care organizations are eager to embrace new technology, the industry is not adequately prepared to address potential data breaches, according to a report by PricewaterhouseCoopers, Reuters reports.
For the report, PwC’s Health Research Institute conducted 600 interviews with health care executives in the spring of 2011.
Researchers found that about 74% of health care organizations plan to expand their use of electronic health data. However, the report also found that:
Most Health Data Breaches Carried Out by Insiders
James Koenig — co-lead of PwC’s Health Information Privacy and Security Practice — said the survey found that health data breaches often are carried out by “knowledgeable insiders — such as people in admissions, billing, computer programmers, the janitorial staff, even in security — who get access either to building facilities or to computer systems for information” (Eisenberg, Bloomberg Businessweek, 9/22).
Researchers found that:
According to the report, theft accounted for about 66% of publicly reported health data breaches (Bloomberg Businessweek, 9/22).
Source: iHealthBeat
Pulse provides a wide range of chart conversion services for medical records and are assisting practices with the move to EMR. If you still have paper charts, feel free to contact us at 615.425.2719 to discuss how we can help.
Have you ever considered how much your file room is costing you? If you could make the paper charts disappear and convert that space to patient visitation rooms, how much additional revenue would your practice see in a week?
Practices often avoid scanning charts because of the time and headache required to do it in-house and the assumption that outsourcing is “too expensive.”
But practice managers that factor in the additional revenue that can be gained from the quick removal of patient charts realize that partnering with a qualified outsource scanning service can actually be a money maker.
Pulse Practice Solutions is the company to partner with! We provide patient chart conversion services for Healthcare organizations that have and/or are planning to implement EMR solutions.
We convert paper charts to indexed images, named PDF files, or any other digital format needed for import into new or existing EMR or Practice Management Systems.
We are a full service organization dedicated to helping Healthcare organizations such as yours and offer professional file preparation, scanning and indexing services.
If you simply wish to archive inactive charts rather than integrate them with an EMR, we can convert them to indexed digital images for easy retrieval and minimal cost.
Most importantly, we can do it faster and more efficiently than if your staff takes on the task. And once we’ve cleared your paper charts out of the office you’ll have additional space in which to see patients.
Questions on social media? Contact Pulse at 615.425.2719 and let us show you the way!
About 75% of workers at U.S. health care provider organizations use social media tools for professional purposes, according to a survey by Frost & Sullivan and the Institute for Health Technology Transformation, Healthcare IT News reports.
About the Survey
For the survey, which was conducted between April and May 2011, researchers interviewed 63 individuals working at different health care provider institutions. Of the survey respondents:
In addition:
Survey Findings
Of the respondents who reported using social media for professional purposes:
According to the survey, the most popular reasons for using social media tools were related to brand awareness, business development and marketing.
The survey also found that:
Source: iHealthBeat
Pulse Practice Solutions is a Nashville company specializing in Practice Marketing Solutions for Medical Practices. A valuable resource for medical practices – give us a call at 615-425-2719 for a cost-free evaluation of how we can make your practice more efficient!
There are many reasons why you need a web site for your practice. We have listed a few below;
There is a common misconception that having a web site designed is a complicated and expensive process. Nothing could be further from the truth!
We make the process simple and keep you informed along the way. You’ll get to monitor your site as it progresses and you have complete control over the content and appearance of your web site. After all, it represents your practice so it should be exactly what you want.
Would you like to engage your patients via online for educational purposes? If so, feel free to contact us at 615.425.2719 so we can discuss how we can assist.
The Robert Wood Johnson Foundation has teamed up with the Office of the National Coordinator for Health IT and the Agency for Healthcare Research and Quality to launch a new project called “Care About Your Care” to help consumers better understand health care quality issues, Government Health IT reports (Mosquera, Government Health IT, 9/1).
New Website
As part of the campaign, the organizations debuted a new website that offers resources to help consumers:
Additional Campaign Details
The campaign also aims to draw attention to initiatives aimed at improving health care quality, such as:
On Sept. 15, TV host and physician Mehmet Oz and RWJF President and CEO Risa Lavizzo-Mourey will host an event in Washington, D.C., to spotlight the care quality movement and offer examples of how quality-focused changes affect patients and physicians (Zigmond, Modern Healthcare, 9/1).
Source: iHealthBeat
Do you have a cloud-based EMR/EHR? Concerned about security? Pulse Practice Solutions is a Nashville company specializing Managed IT security solutions for Medical Practices. A valuable resource for medical practices – give us a call at 615-425-2719 for a cost-free evaluation of how we can make your practice more efficient!
Health care organizations should consider possible privacy and security risks when storing electronic health record data on cloud-based systems, according to experts at a recent conference, InformationWeek reports (Versel, InformationWeek, 8/22).
Cloud-based EHRs store patient data on the Web in off-site servers rather than on local devices (iHealthBeat, 6/22).
Speaking last week at the American Health Information Management Association Legal EHR Summit in Chicago, Gerard Nussbaum — director of technology services at Kurt Salmon Associates, a management consultancy firm — said that HIPAA privacy and security rules do not specify whether a health care provider using a cloud-based EHR system owns the data or if the information belongs to the service provider.
Nussbaum said that health care providers should “iron out up front” what each party’s responsibility is in the event of a breach, including who must notify individuals whose information might have been compromised.
In addition, Nussbaum said health care providers should be aware of how they would retrieve medical data should they stop using a cloud-based EHR system.
Sandra Nunn, a health information management consultant, said health care providers should ask vendors whether an audit trail can be easily accessible in the event of a data breach. She added that health care providers should request an audit log from their vendors a few times every year.
According to InformationWeek, the need for clearer security procedures could become more urgent under the recent accounting of disclosures proposed rule from HHS’ Office for Civil Rights.
The proposed rule would change existing HIPAA privacy standards to require covered entities to produce disclosure reports within 30 days of a patient’s request, compared with the current 60 days (InformationWeek, 8/22).
Source: iHealthBeat
Interested in online educational healthcare videos? We can help! Pulse Practice Solutions is a Nashville company specializing in Practice Marketing Solutions for Medical Practices. A valuable resource for medical practices – give us a call at 615-425-2719 for a cost-free evaluation of how we can make your practice more efficient!
Marketing strategies that feature online video could be the most effective for hospitals looking to engage patients and create brand awareness, according to a survey by the digital media marketing firm Acsys Interactive, American Medical News reports.
The survey of hospital marketing professionals examined how hospitals use digital media in their strategies and how they foresee those strategies changing in the next few years.
Key Findings
According to the survey, 12.9% of respondents said online videos are “extremely effective,” and 33.7% said they are “very effective.”
Meanwhile, more than half of respondents said they expected the amount of resources devoted to online videos to increase across the next few years.
Comments
Alex Fraser, a senior strategist for Acsys, said incorporating online video into a marketing plan requires a relatively low investment of time and money.
Mike Stutman — senior vice president of strategy and innovation for Acsys — said that for hospitals that already have an online presence, adding video can help make a website more interactive and increase the length of an average user’s visit.
Fraser pointed to a recent Google study that found 60% of individuals who viewed a video from a credible source made direct contact with the physician or hospital that was featured.
Stutman added that “a series of well-produced and syndicated videos living on a simple YouTube channel and integrated with website platforms can have a lot of legs, create viral activity and produce strong results” (Dolan, American Medical News, 8/22).
Source: iHealthBeat
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