Interested in online educational healthcare videos? We can help! Pulse Practice Solutions is a Nashville company specializing in Practice Marketing Solutions for Medical Practices. A valuable resource for medical practices – give us a call at 615-425-2719 for a cost-free evaluation of how we can make your practice more efficient!
Marketing strategies that feature online video could be the most effective for hospitals looking to engage patients and create brand awareness, according to a survey by the digital media marketing firm Acsys Interactive, American Medical News reports.
The survey of hospital marketing professionals examined how hospitals use digital media in their strategies and how they foresee those strategies changing in the next few years.
Key Findings
According to the survey, 12.9% of respondents said online videos are “extremely effective,” and 33.7% said they are “very effective.”
Meanwhile, more than half of respondents said they expected the amount of resources devoted to online videos to increase across the next few years.
Comments
Alex Fraser, a senior strategist for Acsys, said incorporating online video into a marketing plan requires a relatively low investment of time and money.
Mike Stutman — senior vice president of strategy and innovation for Acsys — said that for hospitals that already have an online presence, adding video can help make a website more interactive and increase the length of an average user’s visit.
Fraser pointed to a recent Google study that found 60% of individuals who viewed a video from a credible source made direct contact with the physician or hospital that was featured.
Stutman added that “a series of well-produced and syndicated videos living on a simple YouTube channel and integrated with website platforms can have a lot of legs, create viral activity and produce strong results” (Dolan, American Medical News, 8/22).
Source: iHealthBeat
