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275K Facebook Users Have Posted Organ Donor Status on Website

Since May, about 275,000 U.S. residents have posted their organ donor status  on Facebook, according to data from the social networking website, NPR’s “Shots” reports (Schultz, “Shots,” NPR, 9/20).

Background on the Initiative

Four months ago, Facebook launched an initiative that aims to leverage its  network of 161 million users to more quickly match patients who are waiting for  organ transplants with possible donors.

Through the initiative, members of the social networking website can declare  themselves as organ donors under a new “Health and Wellness” section, which  includes biographical information and updates on their health. The section also  includes links to state donor registries (iHealthBeat,  5/1).

Facebook plans to expand the initiative to users in Canada and Mexico this  week.

Reaction to the Initiative

Blair Sadler — an attorney and senior fellow at the Institute for Healthcare  Improvement — said the new Facebook feature “shows the enormous potential of  social media,” noting that people are more likely to be persuaded to donate by  friends and family than by activists or public health officials.

However, in a recent opinion piece published by the Hastings Center,  Sadler argued that more should be done to fully leverage the power of social  media networks.

He noted that data from Donate Life California show that 4,000 state  residents registered as organ donors in the 24 hours following Facebook’s  announcement, compared with the typical 70 registrations per day. However, the  registration rate dropped back down to its normal level by May 6.

Sadler said that social media campaigns need to continuously prompt  individuals in order to maintain continued success (“Shots,” NPR, 9/20).

Source: iHealthBeat

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