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Column: Few Patients Post Online Reviews of Health Care Providers

New York Times columnist Ron Lieber writes that  consumers are not posting online reviews of their health care experiences as  often as they are posting online reviews of restaurants and other services.

Lieber writes that websites such as HealthGrades, RateMDs, Yelp and Angie’s List have offered a platform for health care  reviews, but “listings are often sparse, with few contributors and little  substance.” He adds that there is a “demand and supply problem: many people want  this information and more consumers would trust it if the sites had more robust  offerings.”

According to Lieber, some physicians have “silenced patients away” by asking  patients not to review them online or by suing patients who do so.

In addition, some patients might choose not to review their doctors “for a  far more ordinary reason: if they live in a small town or are only one or two  degrees of social separation from physicians or their family members, they may  not want to create any awkwardness,” Lieber writes.

He also notes that some patients might “idolize their doctors,” adding that  it is “exactly this sort of unquestioning mind-set that may cause such low  participation (or disproportionately positive reviews) at many review  sites.”

Lieber writes, “The only solution, then, is to keep populating these sites en  masse if you dare and your doctor doesn’t seem to be the suing sort, taking care  all the while to tell the truth and be fair” (Lieber, New York Times,  3/9).

Source: iHealthBeat

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