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More Doctors Engaging With Patients Through Social Media Platforms

Pulse Practice Solutions specializes in Practice Marketing Solutions for Medical Practices. A valuable resource for medical practices – give us a call at 615-425-2719 for a cost-free evaluation of how we can make your practice more efficient!

As more consumers turn to the Internet for health information, physicians  increasingly are using social media platforms to connect with patients, U.S. News & World Report reports.

According to a National Research Corporation survey conducted earlier this  year, about 20% of U.S. consumers use social media websites to obtain health  information. The survey found that Facebook is the most popular social media  site for looking up health data, followed by YouTube, Twitter, MySpace and  FourSquare.

To take advantage of this online patient presence, many physicians are using  social media sites. According to U.S. News, more than 1,300 physicians  have registered with TwitterDoctors.net, a database of physicians who tweet  health information.

How Doctors Are Using Social Media

Glen Stream — president of the American Academy of Family Physicians — said  he uses Facebook to engage patients in discussions about their health. He posts  reminders and links to health care resources and updates his Twitter account  when he attends medical meetings and conferences.

Other physicians say they use social media sites to:

  • Communicate directly with patients;
  • Conduct interactive polls;
  • Issue real-time alerts and appointment reminders; and
  • Post photos or videos of medical procedures.

Privacy Concerns

Some physicians are concerned about using social media sites to communicate  with patients because they say tweets or other public posts about diagnoses or  treatments could violate patient privacy.

Many doctors say that personal medical questions should be addressed through  in-office visits or phone calls (Haupt, U.S. News & World Report,  11/21).

Source: iHealthBeat

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