What is Social Media? How is it defined? According to Wikipedia, it is defined as the following… Media for social interaction, using highly accessible and scalable publishing techniques. But how does this apply to Healthcare professionals?
Even though each social media tactic is different and would be deployed in various ways depending on your practice, the benefits are the same. One of the most challenging aspects of social media is determining which one is the best and how to use it! Our recommendation is pick one, deploy it appropriately and measure the results. If you need help, don’t hesitate to contact us. (Wink Wink)
In this edition of “The Pulse Beat”, you will find articles that provide more information about social marketing and why you should be leveraging this type of technology.
Thanks again and GREAT READING!
Social Media is Vitual to Healthcare Marketing
Traditionally, healthcare clinics have relied on physical media to reach local consumers. For example, doctors often send brochures and postcards to potential patients in their immediate vicinity to maximize response rates and ensure they reach the greatest number of local residents…Read More
Healthcare Marketing: 5 Social Media Examples
More than ever, it’s essential for hospitals and health providers to rethink their healthcare marketing mix to include social media.
The proof is in the numbers: 34% of consumers use social media to search for health information, according to research data…Read More
Social Media in Healthcare: Barriers and Future Trends
Social media has invaded health care from at least three fronts: innovative startups, patient communities and medical centers. The Health 2.0 movement has nurtured dozens of startups with creative concepts to revolutionize health care: tools from vertical search and social networks to health content aggregators and wellness…Read More
For any questions or needs regarding social media, feel free to contact John Bybee at 615.425.2719
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