In June, the Medical Group Management Association released the results of its third annual member survey on the professional issues that challenge them the most. In this edition of Practice Makes Perfect, we address No. 27 on the list: Implementing social media tools to engage patients.
Lots of medical groups are launching Twitter accounts, creating Facebook pages and YouTube channels as a free way to strengthen relationships and engage patients outside the visit. Unfortunately, you can’t just “set it and forget it” like a phone system. Social media requires frequent updates and effort to get patients involved.
Follow these five tips to go social and have your patients interacting in no time:
No matter which social network you choose, know that creating interaction online takes time, but it will happen as long as you’re willing to put in the effort.
Source: Modern Physician
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