Proper practice brand management and positioning is a strategy that builds trust, familiarity and widespread recognition of your medical practice in your community. A successful practice identity is reflected in the overall attitude of your team and the service and experience provided to your patients. It can motivate staff and make them proud to work in your practice, spreading a positive attitude in and outside of your practice. A strong practice identity will help you attract and keep more patients and help you build a better practice!
As part of your marketing strategy, consider a practice image represented by your logo that truly defines your practice identity. When used consistently throughout your practice and in all patient correspondence, you’ll consistently project a memorable and positive image of your practice, quality of services you provide and what makes your practice unique.
A good practice identity strategy to acquire and retain more patients includes:
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