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Researchers Modify iPhone for High-Quality Medical Imaging

  • Posted in: Industry News
  • on October 11, 2011
  • » Comments Off on Researchers Modify iPhone for High-Quality Medical Imaging

The Optical Society of America recently announced that University of California-Davis  researchers have modified Apple’s iPhone and transformed it into a low-cost,  high-quality medical imaging device for analyzing blood samples, United Press International reports.

Device Details

To develop the device, Kaiqin Chu — a postdoctoral optics researcher at  UC-Davis — inserted a $40 ball lens into a hole in a rubber sheet to create a  low-powered magnifying glass. He then taped the rubber sheet onto the camera of  an iPhone.

When attached to the iPhone’s camera, the ball lens can examine features that  are 1.5 microns in size, allowing users to identify various types of blood cells  (United Press International, 10/3).

Although the ball lens creates a distorted image, researchers developed a  software program that takes multiple pictures of a blood sample as the camera or  the sample moves. The software then combines the pictures into a large,  undistorted image (Cass, Technology Review, 10/5).

Possible Uses

According to researchers, the modified smartphone could help health care  providers diagnose blood diseases in developing countries and in rural clinics  that lack access to laboratory equipment.

In addition, the technology could send real-time data to health care  professionals across the world for additional analysis (United Press  International, 10/3).

Researchers will present the iPhone attachment at OSA’s annual meeting later  this month (Godt, CMIO, 10/5).

Source: iHealthBeat

More Than 100,000 Health Providers Sign Up for Meaningful Use

  • Posted in: Industry News
  • on October 11, 2011
  • » Comments Off on More Than 100,000 Health Providers Sign Up for Meaningful Use

As of the end of September, more than 100,000 hospitals and physicians had  registered for the meaningful use incentive program, according to CMS, Government Health IT reports.

Under the 2009 federal economic stimulus package, health care providers who  demonstrate meaningful use of certified electronic health records can  qualify for Medicaid and Medicare incentive payments.

Of the total 114,644 registrants:

  • 88,399 physicians and hospitals signed up for the Medicare incentive  program;
  • 24,030 physicians and hospitals signed up for the Medicaid incentive  program; and
  • 2,215 hospitals signed up for both incentive programs.

As of August, 90,000 health care providers had signed up for the meaningful  use incentive program.

During the Health IT Policy Committee’s meaningful use work group meeting on  Tuesday, Robert Tagalicod — director of CMS’ Office of eHealth Standards and  Services — said that as of Sept. 30, CMS had doled out more than $850 million  in meaningful use incentive payments, including $357.4 million under the  Medicare program and $492.6 million under the Medicaid program.

Since April, 3,722 physicians and 158 hospitals have received Medicare  incentive payments for successfully attesting to the meaningful use of EHRs, Government Health IT reports. Health care providers participating in the  Medicaid program do not have to attest to meaningful use criteria in their first  year in the program, but they receive payments for adopting, implementing or  upgrading certified EHRs (Mosquera, Government Health IT, 10/5).

Source: iHealthBeat

Report: ED Technology To Help Care Providers Show Meaningful Use

  • Posted in: Industry News
  • on October 5, 2011
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About 83% of health care providers expect to use their emergency department  information system to help them attest to Stage 1 of the meaningful use program, according to a report by market research firm KLAS, CMIO reports.

Under the 2009 federal economic stimulus package, health care providers who  demonstrate meaningful use of certified electronic health record systems can  qualify for Medicare and Medicaid incentive payments.

For the report — titled “EDIS 2011: Delivering on Great Expectations” —  KLAS interviewed more than 500 health care providers with ED information  systems.

Report Details

Although 83% of health care providers said they plan to use their ED  information system to help them attest to meaningful use, only one-third of  health care providers said that their vendor is ready for the meaningful use  program.

Some health care providers cited functionality gaps in their ED information  systems, such as problems involving:

  • Computerized provider order entry;
  • Medication reconciliation; and
  • Reporting.

According to the report, about half of health care providers using Cerner,  Epic and Medhost ED information systems said they will be ready to attest to  Stage 1 of meaningful use. About two-thirds of health care providers using  McKesson, Meditech and Picis ED information systems cited at least one problem  that needs to be addressed before they can begin attesting.

The report also found that:

  • EmpowerSystems, I-System and Wellsoft products are considered the most  effective in improving ED efficiency;
  • Cerner, McKesson and Meditech products are considered the most likely to  impede ED workflow; and
  • Health care providers said the best ED information systems are those that  can meet meaningful use criteria, expand clinical capabilities and improve  physician efficiency (CMIO, 10/3).

Source: iHealthBeat

New “Smart” T-Shirt Could Monitor Patients’ Vital Signs Remotely

  • Posted in: Industry News
  • on September 30, 2011
  • » Comments Off on New “Smart” T-Shirt Could Monitor Patients’ Vital Signs Remotely

A new “intelligent T-shirt” designed by Spanish researchers could be used to monitor a patient’s vital signs, location and movements, the International Business Times reports.

What the T-Shirt Can Do

The washable T-shirt uses electrodes and sensors to monitor patients’ temperature, heart rate and activity level. The sensors also track patients’ location and whether they are sitting, standing or lying down.

Researchers plan to add a device that would connect the shirt with a hospital’s network of transmitters and wirelessly send data to an information management system for analysis (International Business Times, 9/25).

Applications

According to the developers, the shirt has a number of alarms that can be triggered by adverse measurements.

The researchers said that with slight modifications, the T-shirt could be used for:

  • Diagnosis of cardiac anomalies; and
  • Remote patient monitoring (Jackson, Fierce Mobile Healthcare, 9/22).

Source: iHealthBeat

 

Is Your Medical Practice On The Web? What are you waiting for, Doc?

  • Posted in: Industry News,Pulse Services
  • on September 27, 2011
  • » Comments Off on Is Your Medical Practice On The Web? What are you waiting for, Doc?

Pulse Practice Solutions provides a wide range of marketing solutions and services to Healthcare practices. Feel free to contact us at 615.425.2719 so we can discuss how we can take your practice online!

Hey Doc, I’m not sure what physicians are waiting for, but having a Web presence is becoming more and more essential to effectively marketing your medical practice.

As traditional methods of marketing and advertising begin to wane in effectiveness, it is no longer enough to depend on word of mouth publicity or an advertisement in the local newspaper or phone book.

For the wealthy physician, the Internet is a vital marketing tool that cannot be ignored, simply because it helps you reach your target market more quickly and more for less money. The key to this success, however; rests your ability to develop a professional looking website with quality content.

When you use what is known as content marketing to expand your patient base you will enhance your professional reputation and bottom line.

What’s more, most physicians are still asleep at the wheel when it comes to having a Web presence. Don’t get me wrong, I understand. Doctors are overwhelmed with administrative nonsense that prevents them from getting to things like this, but it’s something that can be easily outsourced.  And since many doctors still haven’t caught on, you’ll be way ahead of the pack.

So, how can you ensure that your website is prominently visible online?

Search Engine Optimization

This means your website must be optimized for the search engines by using search marketing in order to pull targeted traffic continuously.  This is done by including search phrases that relate to your geographical area. Your goal should be to have your medical website featured among the top ten results of the search engine results when someone looks for your specialty.

Build Your Online Reputation

The next aspect of your medical Web presence is to ensure that a large audience is aware of your practice so that your reputation is built in the process. This can be done by encouraging your happy patients to write testimonials about your treatments and post them on your website.

When people need a physician they want one who comes highly recommended. So, urge your patients to tell you in writing or via video about what they liked best about your services.

Use Social Media Marketing Techniques for Your Medical Practice

You can draw attention to your medical website by building an awareness of your brand using your websites in conjunction with social media.

Social networking sites help you connect with your existing customers as well as prospective ones. When you use sites like Facebook and Twitter, you can share snippets of knowledge that people can ‘follow’, linking them to relevant content.

You have probably noticed that medical websites that are well structured with a detailed question and answers section about a specialty are quite successful because people tend to turn to these sites when they need authentic information.

So what are you waiting for? If you don’t have a Web presence for your medical practice or medical group, now is the time! Not sure what kind of website to build? Unclear about content marketing? Leave your questions in the comments section below and we’ll gladly point you in the right direction.

Source: rxmdmarketing

Marketing Your Practice Online: The Start-Up Kit

  • Posted in: Industry News,Pulse Services
  • on September 27, 2011
  • » Comments Off on Marketing Your Practice Online: The Start-Up Kit

Pulse Practice Solutions provides a wide range of marketing solutions and services to Healthcare practices. Feel free to contact us at 615.425.2719 so we can discuss how we can take your practice online!

You know that if you have an online component of your therapeutic practice online, you will need to market your services online, too.  And while the entry costs to marketing on the internet are low and there are many services out there offering to do all your marketing for you, the truth is effective online marketing requires you strategically leverage the online space to pull interested clients into your practice. The tools listed below are the basic platforms you will need to leverage if you hope to grow a practice online.  Let’s take one at a time.

  1. A professional practice website. Every legitimate online business has their very own stand-alone website. Think of your website as your “online office.” It will be the place where people learn about your work, how you can help them and how to contact you. But more important than that, it can be the place where you express your professional identity, offer services and products that will support your clients and it’s where people will pay you.

Many therapists use online listing services, but these are not adequate for an online office. Your own site is the only place online where you will be able to fully showcase your services and powerfully leverage the full potential of online marketing.

I encourage therapists to have their site professionally designed. A site that looks unpolished looks unprofessional. Remember, people will come to your site and give it 2-5 seconds before they decide to read more or click away. First impressions matter online.

  1. A blog (integrated with your website). A blog (or web log) is a great way to write briefly about your treatment specialty area and educate readers about the benefits of psychotherapy and online services. Blogs do wonders to increase your credibility and establish you as an expert in your field. They also serve the dual purpose of always providing fresh content for your website that will position you well for search engine optimization. One blog article a week will do wonders for your online marketing.

 

  1. A free report or e-course.  Online marketing starts with giving interested prospects something for free. This is true for any industry. You can offer a free report, a multiple email course, or an audio recording. The topic should be focused on your treatment specialty. People who want access to your course will need to “opt-in”* by giving you their email address. Once they agree that they want your information, an autoresponder can send them the freebie. Which means you will need an….

 

  1. Autoresponder. An autoresponder is a platform used to send specific email to specific people at specific times.  For instance, someone can opt in to an autoresponder for a free report, as outlined above. Once they opt-in their information is contained in a list and you have permission to send them future emails in the form of e-newsletters. Using the autoresponder you can send them regular follow up e-mail communication weekly, bi-weekly or monthly. The regular follow up is a key for effective online marketing. The most popular and dependable autoresponder out there is Aweber.com. There are several others includeing MailChimp, MyEmma and MadMaggie.

 

  1. An e-newsletter (or e-zine). Once you have your opt-in report and autoresponder, you will need a way to regularly connect with interested potential clients. I’ve found e-zines to be extremely effective for this purpose. Your e-zine can include a short note from you, an article related to your practice specialty and an occasional offer for a service or product you want to sell.  The ratio of valuable information to sales pitch should be 90% to 10%, meaning 90% of the e-zine is free, useful information and 10% is a sales offer. Your readers will come to expect your newsletter and look forward to hearing from you. Once they know, like and trust you many will be likely to engage in a working relationship.

 

  1. A Twitter account or Facebook business page. A social media presence will be an important means to drive potential clients to your website. I suggest starting with Twitter OR Facebook since managing both at the same time can be a bit overwhelming (I started with Twitter). Which platform you chose will depend on where your ideal client “hangs out” online. Do some preliminary market research to determine where most of your clients spend their social media time.

 

Source: onlinetherapyinstituteblog

 

How to Market Your Medical Practice

  • Posted in: Industry News,Pulse Services
  • on September 27, 2011
  • » Comments Off on How to Market Your Medical Practice

Pulse Practice Solutions provides a wide range of marketing solutions and services to Healthcare practices. Feel free to contact us at 615.425.2719 so we can discuss how we can take your practice online!

I. Why should you market your practice?
There are many reasons why you may want to consider marketing your practice. Some examples are:

  • Gaining market share Increasing revenue
  • Building patient volume to add new physician(s)
  • Changing patient mix
  • Managed Care
  • Lower reimbursements
  • Addition of a new office location

As you know, the medical industry has changed tremendously over the past years. You can no longer sit back and wait for patients to come to you. Patients are demanding quality care, timely service and most importantly customer satisfaction. In planning for the future of your practice, you must remember it is better to proactive, not reactive.

II. What is the difference between “good marketing” and “advertising”?
There is a major misconception in the medical industry today that “marketing” is “advertising”. There are subtle, tactful ways in which you can use “good marketing” techniques within your practice to market yourself and your services.

  • Good Marketing – In creating “good marketing” there are several things that you will need to accomplish. Every good marketing department has to have a Strategic Marketing Plan. A Strategic Marketing Plan is complied of specific goals in which you will define certain objectives and action plans to meet those goals. It will establish not only how you will meet your goals but most important why. It will challenge you to look inside your practice and evaluate your strengths, weaknesses, opportunities and threats. You will analyze your competitors and research the demographic areas that you service. The Plan should focus on tracking results. Results will be the key indicators in defining what is working for your practice and what should be changed. It is also important to understand that marketing is a long-term commitment and you will not see results overnight. A Strategic Marketing Plan is a well thought out, calculated plan that will always have a PURPOSE that relates to a GOAL. Marketing is a way to educate your patients, referring physicians and the community about your practice and its’ services, without “advertising” in the weekend paper.

 

  • Advertising – Advertising is very expensive whether it is print (i.e. newspaper, magazine), TV, radio or billboard, etc. Advertising is a quick, impersonal means of reaching a large demographic audience with a certain message and/or product. You will reach people you may or may not consider as “good patients”. Some people, especially the medical community, may frown upon “advertising” and consider it flashy and unprofessional. It is not to say you shouldn’t implement advertising medians within your marketing effort. However, there is an approach, a time, a place and a reason for doing so.

Source: spineuniverse

Report: Health Care Industry Unprepared for Data Breaches

  • Posted in: Industry News,Pulse Services
  • on September 23, 2011
  • » Comments Off on Report: Health Care Industry Unprepared for Data Breaches

Concerned about security? Pulse Practice Solutions specializes in security and IT services for medical practices. For any questions – give us a call at 615-425-2719 for a cost-free evaluation of how we can assist you with your data security needs!

Although health care organizations are eager to embrace new technology, the industry is not adequately prepared to address potential data breaches, according to a report by PricewaterhouseCoopers, Reuters reports.

For the report, PwC’s Health Research Institute conducted 600 interviews with health care executives in the spring of 2011.

Researchers found that about 74% of health care organizations plan to expand their use of electronic health data. However, the report also found that:

  • Less than 50% of health care organizations have addressed issues related to the use of mobile devices;
  • About 47% of organizations have addressed issues related to health data privacy and security; and
  • Less than 25% of organizations have addressed issues related to the use of social media (Selyukh, Reuters, 9/22).

Most Health Data Breaches Carried Out by Insiders

James Koenig — co-lead of PwC’s Health Information Privacy and Security Practice — said the survey found that health data breaches often are carried out by “knowledgeable insiders — such as people in admissions, billing, computer programmers, the janitorial staff, even in security — who get access either to building facilities or to computer systems for information” (Eisenberg, Bloomberg Businessweek, 9/22).

Researchers found that:

  • More than 50% of surveyed executives said they were aware of a privacy or security breach at their organization during the past two years (Reuters, 9/22); and
  • 40% of survey respondents said they were aware of improper internal use of protected health data during the past two years.

According to the report, theft accounted for about 66% of publicly reported health data breaches (Bloomberg Businessweek, 9/22).

Source: iHealthBeat

Poll: Most U.S. Adults Recently Looked Online for Health Information

  • Posted in: Industry News
  • on September 23, 2011
  • » Comments Off on Poll: Most U.S. Adults Recently Looked Online for Health Information

Sixty percent of U.S. adults went online recently to look up information about health care issues, according to a recent poll by Harris Interactive, United Press International reports.

For the poll, researchers interviewed 1,019 U.S. adults by telephone between Aug. 19 and Aug. 15. They found that 39% of respondents said that they “often” went online to search for health information, up from 22% in 2009 and 32% in 2010.

In addition, the poll found that:

  • 69% of respondents said they had used search engines in the past month to find health information;
  • 62% of respondents said they used medical websites during the past month to look up health data; and
  • 55% of respondents said they had talked with their physicians about information they obtained on the Internet (United Press International, 9/18).

Source: iHealthBeat

 

HHS Announces Mobile Health Recommendations, Initiatives

  • Posted in: Industry News
  • on September 19, 2011
  • » Comments Off on HHS Announces Mobile Health Recommendations, Initiatives

On Monday, HHS announced new recommendations and initiatives related to mobile health programs and health-related text messaging campaigns, Healthcare IT News reports (Merrill, Healthcare IT News, 9/19).

Recommendations

In November 2010, federal officials established the Text4Health Task Force to develop recommendations on how HHS could play a role in health-related text messaging campaigns (Zigmond, Modern Healthcare, 9/19).

The task force now has released recommendations calling for HHS to:

  • Develop and host evidence-based libraries of health-related text messages;
  • Gather evidence on the effectiveness of health-related text messaging programs; and
  • Pursue partnerships to establish and implement health-related text messaging campaigns and mobile health programs (Healthcare IT News, 9/19).

New Smoking Cessation Initiatives

In addition, HHS announced that the National Cancer Institute has launched two mobile health initiatives focused on smoking cessation.

NCI’s new programs partly are modeled after the Text4Baby campaign led by the National Healthy Mothers, Healthy Babies Coalition. The Text4Baby campaign allows pregnant women to sign up to receive no-cost text messages pertinent to their health (Goedert, Health Data Management, 9/19).

Both of NCI’s new programs allow users to sign up for text messages that offer encouragement, facts and tips about smoking cessation. The two initiatives are:

  • QuitNowTXT, which targets adult smokers; and
  • SmokeFreeTXT, which targets teenagers and young adults who smoke (Healthcare IT News, 9/19).

Source: iHealthBeat

 

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News Archive

  • MGMA Supports ICD-10 Testing With Outside Organizations MGMA Supports ICD-10 Testing With Outside Organizations July 30, 2013
  • Report: Many EHR Users Set To Replace Systems Within the Next Year Report: Many EHR Users Set To Replace Systems Within the Next Year July 30, 2013
  • Providers, Vendors Urge Congress To Delay Meaningful Use Stage 2 Providers, Vendors Urge Congress To Delay Meaningful Use Stage 2 July 30, 2013
  • Many Doctors May Find Meeting ‘Meaningful Use’ Requirements a Challenge Many Doctors May Find Meeting ‘Meaningful Use’ Requirements a Challenge June 28, 2013
  • When it Comes to ICD-10 Physician Documentation: Collaborate and Educate When it Comes to ICD-10 Physician Documentation: Collaborate and Educate June 28, 2013
  • The Slow Crawl Toward Improved EHR Usability and Interoperability The Slow Crawl Toward Improved EHR Usability and Interoperability June 28, 2013
  • Efficient Patient Communication and Engagement Efficient Patient Communication and Engagement June 13, 2013
  • ONC Issues Guidance on Stage 2 Transition of Care Requirements ONC Issues Guidance on Stage 2 Transition of Care Requirements May 31, 2013
  • Drugmakers Leverage Doctor, Patient Data To Market Their Products Drugmakers Leverage Doctor, Patient Data To Market Their Products May 31, 2013
  • Consumer Organizations Defend Meaningful Use Program Consumer Organizations Defend Meaningful Use Program May 31, 2013

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